MARKETING STRATEGY IN NIGERIA
A good marketing strategy is one which creates a good customer experience, by this we mean, being able to respond to your customers’ needs and queries and reach a bigger number of customers.
Nigeria had over 99 million internet users in 2020, according to a report. In 2023, there will be 131.7 million internet users, as per projections. These figures show that internet usage in Nigeria is increasing dramatically, with an increasing number of people using social media sites like Facebook, Instagram, and Twitter.
Your business has a chance to succeed not only locally but also regionally with our specially crafted marketing strategy for the Nigerian market and Nigerians as a whole.
Define your Marketing Goals for Nigeria
Any goal can be accomplished, but it depends on how it is executed, anyone can achieve their goals and but most people like setting up modest goals for themselves, and this is not what we mean. Instead, we’re suggesting that you measure your goals so that you’ll know how and when to reach them.
Since each region of the country and its community may have different interests depending on the resources available to them and their level of development, you should base your marketing objectives in Nigeria on a variety of factors, including but not limited to the demographics of your target customers and the services you are offering.
Identify your Target Audience in Nigeria
It’s crucial to fully comprehend who your ideal customers are at the outset of your business journey. What ideal demographics, organizations, or companies do you wish to target with your product or service? Who lives there?
We recommend making an ideal client profile or avatar to make the process much simpler. An ideal customer persona is a fictional character that symbolizes the kind of clients you would most want to work with.
With our marketing strategy, we identify your ideal client and then develop a marketing plan specifically for them.
Understand your Customer’s Pain Points and your Value Proposition in Nigeria
Instead of concentrating on the solution or result that their products deliver, many growing businesses frequently focus their marketing on the attributes of their products. The sad truth is that unless you can succinctly describe the advantages your product offers them, nobody will buy it.
You can understand what your customers think about your product through an online interaction which can be done on social media, blog posts or anything else.
With our marketing plan, we make sure your customers are involved.
Select Marketing Channels and Allocate a Budget in Nigeria
In reality, knowledge is now more widely available thanks to the internet and search engines like Google. Therefore, whether or not you give your customers the information they need, they will still find it elsewhere, most likely through a competitor’s website. So, failing to properly lead and nurture them will be a great disservice to your business.
Blog articles, webinars, YouTube ideas, and white papers are a few of the platforms you can utilize to inform and engage your audience. To be successful at this, you must determine where each prospect is at in the purchase process and cater your content to them accordingly.
We research your target market’s interests and information-seeking habits to create a marketing strategy that will draw them to your website in search of the products and services you are offering.
There are numerous marketing channels, therefore choosing a budget is necessary for your marketing strategy to be successful. A budget will surely be needed, for instance, if you are starting a pay-per-click campaign.
Decide on the Messaging, Creatives and Implementation Plan for Nigeria
A marketing strategy that lacks strong messaging is doomed to failure since it is difficult to connect with the target audience without developing the right message for them.
A compelling message is worth including in news reports, and it also increases the number of customers that use your business.
We decide on the marketing plan that will be used to accomplish your goals and objectives together.